Our Purpose
Why are we in business? For us it is not as simple as just to make a profit. Like any company we require a profit to stay in business. But it is not the reason we are in business. 101% Yebo! believes that by promoting all things Mozambique, be it Music, Art, Tourism and industry at a local level we generate work in the community improving everyone's lives. Mozambique is one of poorest nations in Africa, but is quickly becoming a popular Tourist destination.
By the end of the 1990s tourism was the fastest growing sector of Mozambique's economy. A Minister for Tourism was appointed in 1999. In 2005 the tourist industry grew by 37%, the fastest tourist industry growth rate in the world.
The industry attracts more foreign investment than any other part of the country's economy. Tourist arrivals in the country numbered 240,000 in 1999. UNWTO figures suggest approximately 578,000 tourists, an increase of 23% from 2004. Tourism receipts in 2001 were US$ 64 million and in 2005 were US$ 130 million. The sector employs 32,000 people. About one-third of the country's visitors are from South Africa.
101% Yebo! want to make sure the money stays in Mozambique where it's badly needed. By Promoting and supporting local Industry, schools and communities. Setting up co-operatives and Trusts where needed.
Earth Tax
We pledge to give 3% of our turnover or 10% of pre-tax profits (whichever is greater) to grass-root environmental and social projects. It is only a small amount but as our company grows we will be able to give more. Which gives us a nice reason to want to grow.
Fun
We are trying to get the balance right between work and play. Whenever a real nice day comes along, it'd be a shame to waste it. So if you phone up and no-one answers, don't worry. We are out there doing what we love. So leave a message and we'll get back to you in a while.
The 101% Yebo Test
Every product and service we either make or promote has passed the '101% Yebo! test'. This is something we use to guide us along the path we are taking. So when we are old and grey and sitting in our rocking chairs, we can look back on the company we created with a smile. That's why we go to the trouble of finding the best quality services and products to receive the 101% Yebo! logo.
